Brand Strategy YOFIT


Mural Design #1 for YOFIT Studio The Greens

YOFIT is a fitness and lifestyle brand that opened it’s first hot yoga studio in 2021 and its second in 2024.

The brand began as mobile events company and the client came to me wanting a logo redesign but needing a brand identity redesign.

After an initial discovery call with Caroline, the owner, I could see there was potential to develop her vision into a scalable brand that encapsulated what YOFIT meant to her; strength in both body and mind, perseverance and vitality.

Black YOFIT Logo


What was the impact 


YOFIT rebranded 3 months before the opening of its first hot yoga studio, entering the market with a clear, confident identity that immediately differentiated it within the wellness space.  

The new brand identity created consistency across physical space, digital touchpoints, and in-studio experience, enabling YOFIT to evolve from an events-led offering into a fully realised lifestyle brand.

Digitally, the rebrand supported measurable audience growth and engagement. YOFIT’s Instagram following more than doubled in the first year post-rebrand, growing from approximately 1,300 to over 3,000 followers, while the second location built a highly engaged audience of over 10,000 followers in under two years. This growth was driven by a strong sense of community, supported by a diverse roster of teachers and tailored events that translated effectively to social and digital platforms.The clarity and strength of the brand positioning has led to positive press coverage from Grazia, What’s On, and Time Out Dubai, reinforcing YOFIT’s credibility and visibility as a modern, community-driven wellness brand.


take a look

yofit_thegreens
yofit_difc



Brand Idenity in the Studio Space
Mural Design #2 for YOFIT Studio The Greens
Completed Mural in the studio
Product Design for reception area YOFIT The Greens
Mural Design #3 for YOFIT Studio The Greens
White YOFIT Logo
Example of brand guidelines
Logo for the drinks station in the studio 
Archive by APC 2026